Academic Project - 2021
Focus: UX Design Workshop
Duration: 3 Weeks
Project Overview:
This project consisted of organizing a UX design thinking workshop that would inform a fictional dental company on potential avenues to help them re-envision their dental hygiene line of products and services.
Design Brief
For this project the fictional company Docter & Gambit wishes to take a more holistic approach to dental care by giving their
customers the tools to develop good habits, tying dental care to general health. Holistic dentistry, or integrative dentistry, sees the mouth as an integrated part of the body and considers oral health problems as they relate to total body health.
Therefore, they have hired us to guide their team and inform them about what customers could want. This is how our team has approached this mandate.
Research Methods
Interview:
To ensure the acquisition of rich qualitative data, we crafted an exploratory interview framework. This approach, characterized by its open-ended question structure, enabled us to delve deep into the mental models and motivations of dental care users, with a particular emphasis on uncovering the profound "WHYs" and insightful "HOWs."
We conducted a series of 9 interviews. These enlightening sessions spanned a total duration of approximately 50 minutes each, allowing us to thoroughly explore and capture the multifaceted perspectives and nuances of our research subjects.
Example of Interview Questions:
What are your dental care habits and rituals? Why and how did you come up with them?
Do you believe dental care to be related to other care (mouth, general, etc.)?
Does the dentist give you non-dental advice? Would you follow it? If so, why?
Survey:
With the objective of acquiring quantitative data, our team systematically designed a comprehensive survey to engage a broader cross-section of dental care users. This survey was thoughtfully structured with closed-ended questions, aiming to gauge perceptions and sentiments surrounding the concept of holistic health.
The survey was optimized for efficiency, with participants able to complete it in just 10 minutes. Impressively, we received a total of 34 entries, enabling us to tap into the diverse perspectives of a substantial participant pool.
Example of Survey Questions:
How long have you been using a smartwatch or fitness tracker?
(More than 24 months > 12 to 24 months > 6 to 11 months > 5 to 1 months > Never )
On a scale of 1 to 7, how comfortable would you be using a health-related app?
On a scale of 1 to 7, how comfortable do you feel sharing your health data with an app?
Personas
ensure the acquisition of rich qualitative data, we crafted an exploratory interview framework. This approach, characterized by its open-ended question structure, enabled us to delve deep into the mental models and motivations of dental care users, with a particular emphasis on uncovering the profound "WHYs" and insightful "HOWs."
We conducted a series of 9 interviews. These enlightening sessions spanned a total duration of approximately 50 minutes each, allowing us to thoroughly explore and capture the multifaceted perspectives and nuances of our research subjects.
UXD Workshop Structure
In our design thinking workshop, we successfully assembled a group of 12 participants, divided into three teams of four members each. Each team was tasked with embodying one of the three meticulously crafted personas: Julie, Cody, or Alan. To facilitate the workshop effectively, we placed each group in separate breakout rooms and appointed a moderator to guide their discussions. Additionally, an observer rotated between the groups to provide feedback and support where necessary.
The workshop was thoughtfully organized into nine distinct steps, ensuring a comprehensive exploration of the design challenge at hand. As a token of our appreciation, participants were provided with complimentary snacks, coffee, and a delicious lunch to keep their energy and creativity flowing throughout the day.
Intro:
The day commenced with participants being greeted with coffee and a hearty breakfast. During this initial gathering, we introduced ourselves and provided an overview of the workshop's objectives. To ensure transparency and respect for everyone involved, participants were kindly requested to sign a consent form, reaffirming their agreement to participate.
Following this introductory session, participants were grouped into their respective breakout teams.
2nd Ideation:
To encourage participants to think creatively and expand their horizons beyond the project's constraints, we organized the Crazy 8 brainstorming activity. This exercise empowered participants to unleash their creativity and explore a myriad of ideas. Each individual was allotted 8 minutes to sketch 8 different ideas and subsequently present them to their fellow group members.
1st Ideation:
In this phase, each group was assigned one of the personas and tasked with collaboratively filling out the value proposition canvas as part of the divergent ideation cycle. The primary objective of this activity was to assist the groups in aligning themselves with the values and requirements of the customer.
3rd Ideation:
In the final ideation phase, we transition to a converging cycle. All ideas generated during the second ideation stage are placed on a 2 by 2 matrix for stakeholders to evaluate and assess. This matrix uses "Impact" as the vertical (Y) axis and "Effort to Develop the Idea" as the horizontal (X) axis. This activity enables us to gauge the value of each idea by considering their potential impact and the effort required for their development.
Workshop Outcome
The workshop yielded numerous innovative and tailored concepts, offering a glimpse into the potential landscape of holistic dentistry. Leveraging the 2 by 2 matrix, we successfully converged the most promising ideas into a handful of product concepts that remained rooted in user-centred design principles. To visually illustrate the fruits of our workshop's ideation, we crafted a customer journey map for the Alan Bukhari persona, using one of the established concepts as a focal point.
Customer Journey Map for Product Concept:
"Toothtrack" is an all-encompassing holistic health routine tracker app that offers seamless integration with your smart dental devices. It goes beyond the ordinary by being an integral part of a monthly dental subscription service box, where you can expect to receive a carefully curated selection of the industry's finest dental products. This exceptional combination of digital and physical services ensures you have access to the very best dental care and products available in the market.
